B2B CRO Checklist For Website By Waseem Bashir

Picture this

You're a B2B marketer or business owner determined to optimize your website for maximum conversions. You could tackle the process yourself, investing valuable time and effort into research, trial and error, and implementation. However, let's explore an alternative scenario that could save you both time and money.

You estimated a comprehensive website analysis, and conversion rate optimization would take you around 100 hours to complete. Understanding the value of your time and expertise, You calculate your hourly rate to be $100, reflecting the cost of your involvement.

Now, let's consider the cost implications if You were to pursue the optimization process independently:

‍100 hours (doing it yourself) * $100 per hour = $10,000

Now meet Mark,

Mark discovered a game-changing solution—the B2B CRO website audit checklist. This comprehensive tool, developed by industry experts, provided a structured framework to streamline optimization.

By leveraging the checklist's power, Mark could shorten the process significantly. Instead of spending 100 hours, he completed the analysis and implementation in just 20 hours—a remarkable
80% time savings. Applying his established hourly rate, Mark quantified his cost savings:

‍80 hours (using the checklist) * $100 per hour = $8,000

By utilizing the B2B CRO website audit checklist, Mark saved an impressive $8,000 in time and labor expenses. Imagine what you could do with those savings—invest in other areas of your business, allocate resources more efficiently, or even reward yourself for a well-done job.

Mark's investment in the checklist paid off. By implementing the checklist recommendations, he witnessed a substantial increase in conversions and revenue. The checklist's proven strategies and best practices transformed his website into a conversion powerhouse, propelling his business to new heights.

What is the B2B CRO Checklist?

B2B CRO Checklist is a comprehensive toolkit designed to optimize your website and boost conversion rates. With nine sheets, each focused on specific aspects of your website, this checklist covers every crucial element of conversion rate optimization.

The homepage sheet provides guidelines for creating a captivating and user-friendly page that grabs attention and drives engagement from when visitors arrive.
The feature page sheet outlines strategies for highlighting your product or service's key features effectively, ensuring potential customers understand the unique value you offer.
The call-to-action page sheet helps you design persuasive and compelling CTA buttons that encourage visitors to take the desired action, such as purchasing or signing up for a newsletter.
The about us page sheet provides insights on crafting a compelling narrative that builds trust, establishes credibility, and resonates with your target audience.
The contact us page sheet offers guidelines on creating a seamless and user-friendly contact form or information section, making it easy for customers to reach out and engage with your business.
The pricing page sheet focuses on optimizing your pricing strategy, presenting options clearly, and highlighting the value customers receive at each tier.
The solution persona page sheet helps you tailor your messaging and content to different target personas, enabling you to speak directly to their pain points and offer relevant solutions.
The A/B testing hypothesis sheet guides you through formulating compelling A/B testing hypotheses, allowing you to test and refine different website elements to maximize conversions.

Each sheet in our B2B CRO Checklist is meticulously crafted to cover every possibility of optimization, ensuring you have the tools and insights you need to drive meaningful improvements in your conversion rates. Take control of your website's performance and unlock its full potential with our comprehensive B2B CRO Checklist.

Get your checklist now!

B2B CRO Checklist
Home page
Feature page
Call to action page
About us page
The contact us page
The pricing page
The solution persona page
The A/B testing hypothesis
Real world Examples
Top 10 A/B Test suggestion
Video audit
Full website Audit
Price

Basic
✓
✓
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$50
Get Basic

Pro
✓
✓
✓
✓
✓
✓
✓
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$100 $70
Get Pro

Hands-on Audit
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
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$8000
Get Audit

Key Features

Conversion Rate Optimization Best Practices
Conversion Rate Optimization Best Practices
Apply proven CRO strategies and techniques to improve user experience, engagement, and conversion rates. This means you will Feel the satisfaction of knowing that you're connecting with your audience on a deeper level, building trust, and fostering loyalty.
Cost-Effective Solution
Cost-Effective Solution
Achieve significant improvements in conversions and revenue without the need for extensive investment in other marketing strategies. Experience relief and satisfaction as you witness tangible improvements in your business metrics, knowing you've achieved remarkable results without breaking the bank.
Comprehensive Website Analysis
Comprehensive Website Analysis
Identify conversion barriers and optimization opportunities throughout the website, leading to increased conversions and revenue, which means transforming obstacles into opportunities for growth.
User-Friendly Checklist Format
User-Friendly Checklist Format
Easily navigate and understand the checklist, ensuring efficient auditing and implementing recommended changes. Feel empowered and confident as you navigate the checklist, simplifying the optimization process.
Clear Actionable Recommendations
Clear Actionable Recommendations
Receive actionable insights and specific recommendations for optimizing various aspects of the website, such as landing pages, forms, call-to-actions, etc. Experience the excitement of implementing changes that lead to tangible results, knowing you're positively impacting your customers' experience.
Expertise and Industry Knowledge
Expertise and Industry Knowledge
Benefit from the experience and expertise of professionals with extensive knowledge of CRO principles and best practices. Gain trust and assurance as you tap into the expertise of industry professionals, knowing that you're leveraging their insights to optimize your website and achieve outstanding results.
Regular Updates and Revisions
Regular Updates and Revisions
Stay updated with the latest CRO trends and industry changes through regular updates and revisions of the checklist. Feel a sense of staying ahead of the curve and being at the forefront of industry trends, knowing you're continuously optimizing your website to provide the best possible user experience.

Why should you trust Me?

My JourneyWhen I first ventured into the world of website optimization, I faced an overwhelming challenge: understanding the key elements and information needed to engage customers and build trust truly. It felt like a puzzle with missing pieces, leaving me uncertain about the best approach. As I started working on websites for my clients, the challenge became even more complex.
The StruggleGathering data was a struggle. I had to rely on various tools and techniques, like heat maps and Google Analytics, to gain insights into user behavior. It involved sifting through a sea of information, analyzing charts and patterns, and keeping a close eye on their competitors. It was a constant battle to gather enough information to make informed decisions.
What I LearnedWhat struck me during this journey was the realization that many B2B websites followed a similar structure. They all had common elements like a home page, solution or service pages, and contact information. Yet, optimizing these elements for maximum impact was a time-consuming process. Each client required a unique approach, and I found myself repeatedly testing and tweaking the same elements.
The SolutionDetermined to save time, effort, and money for myself and my clients, I set out to create a solution. I developed an audit checklist that distilled years of experience, research, and industry knowledge into a concise framework. This checklist became my compass, guiding me through the website optimization process with clarity and efficiency. With the audit checklist, I no longer felt lost or overwhelmed. It provided a structured approach to evaluate websites, identify areas for improvement, and implement changes that would drive results. It became my trusted companion, helping me streamline the website optimization process and deliver exceptional outcomes for my clients.

Now It’s Your Turn

Now, I invite you to join me on this journey. Let's unlock the secrets of effective website optimization together. With the audit checklist as our guide, we can navigate the complexities of customer engagement and trust-building with confidence. Together, we'll transcend mediocrity and create remarkable digital experiences that leave a lasting impact.

Are you ready to take your website to new heights?

Get your checklist now!

Over the last decade I have worked with Brands like:

What people have to say about my work

A pleasure to work with Waseem and the team. Job well done, and I would be happy to hire again.
Carl and Eric
"It was a pleasure to work with Waseem. Clear communication, great expertise in building landing pages, and on schedule with delivery. I'll hire him again once we need a new page built.”
Martin Bernard
"Waseem created an excellent landing page for my FB ads campaign and helped me understand what metrics to look at to see what converts better and what information we could test to get better results. Waseem was fast to fix any problems and answer any of my queries. The landing page we have made has 100% improved my business, and I would definitely recommend his services to others."
Morgan Dean
"Waseem was great to work with. He has a great design eye and was able to accommodate all of my edits and corrections along the way. He set up my landing page and my lead magnet page. They are beautiful, in sync with one another, and draw the consumer in. His prices are reasonable, and he was willing to work with me, considering that I am a new business owner. I highly recommend him and will use him in the future."
Denetra Gary
"Waseem went above and beyond for us, producing stellar landing pages that will boost our conversions. He is driven, motivated, communicates well, and a pleasure to work with! We went through several drafts to get to the final version that our company wanted, and Waseem was available day or night to get the job done. He is very committed to the task and it shows. I highly recommend him and his team, their work is outstanding!"
Jon Friedman
"I enjoy working with Waseem; I have come back to him again for additional work because the first piece was so good. The detail and quality we received were great, the timeline slipped this time very slightly, but this was manageable. Will use it again in future."
Neil Shaw