Content Audit

What is a content audit?

A content audit refers to identifying and organising all types of content created under a brand’s name. It helps understand the content gaps in the marketing strategy and what data can get repurposed.

What steps should you take to do a content audit?

To execute a content audit, marketers need to:

Define a goal
Decide content categories (example ToFu, MoFu, BoFu)
Analyse and segment content on all channels (lead magnets, landing pages, social media, website, etc.)