Marketing Glossary

A/B Testing

Awareness Stage

B2B

B2C

Blog Post

Bottom of the funnel (BoFu)

Bounce Rate

Brand Awareness

Brand Credibility

Buyer Persona

Checklist

Churn Rate

CLV

Cold Leads

Consideration Stage

Content Audit

Content Marketing

Conversion Rate

Conversion Rate Optimisation (CRO)

Cross-Selling

CTA

CTR

Customer Acquisition Cost (CAC)

Customer Retention

Decision Stage

Demographic Segmentation

Discovery Call

Drip Marketing

Email Nurturing Sequences

Existing Customers

Firmographic Segmentation

Hot Leads

Hyper personalisation

Inbound Marketing

Information Qualified Lead (IQL)

Intent-based Marketing

Key Performance Indicators

Landing pages

Lead

Lead Leakage

Lead Magnet

Lead Nurturing

A methodology used to rank prospects against a scale representing the perceived value each lead represents to the organization.

Lead Segmentation

List Growth Rate

Lost Lead

Marketing Automation

A prospect who has shown interest through marketing efforts and meets predefined criteria, indicating readiness for sales engagement.

Metrics

Middle of the Funnel (Mofu)

Mobile Optimisation

Multi-Channel Marketing

Negative Lead Scoring

Net Promoter Score (NPS)

Paid Campaigns

Pain Points

Past Customers

Progressive Profiling

Prospect

Retention Stage

Return on Investment (ROI)

A prospective customer that has been researched and vetted by both marketing and sales teams and is deemed ready for the next stage in the sales process.

Search Engine Optimisation (SEO)

Social Proof

Software as a Service (SaaS)

Target Audience

Top of the Funnel (ToFu)

Unique Selling Proposition (USP)

Up-Selling

User Experience