Key Performance Indicators

What are key performance indicators in marketing?

A key performance indicator (KPI) is a quantitative statistic demonstrating progress toward a business goal. In marketing, a key performance indicator (KPI) is a metric linked to a marketing campaign’s specific goals. It shows campaign progress and aids in determining marketing performance at the end.

What are the five key performance indicators in marketing?

The most prominent KPIs in marketing are:

• Return on Investment
• Conversion Rate
• Click-through-rate (CTR)
• Open rate
• Length of the sales cycle

Suggested Read: 5 Lead Nurturing KPIs To Measure for Better User Experience

Lead nurturing is an advance lead generation topic.
Learn how to do it right with this expert guide: B2B Lead Nurturing: The Ultimate Guide