Top of the Funnel (ToFu)

Tofu marketing refers to the first stage of the sales funnel. It manages the first interactions that leads have with a brand and encourages them to explore the brand more through various strategies, like:

• Content marketing
• Email marketing
• Social media marketing

The top of the funnel deals with prospects unfamiliar with the brand or its services and looking for solutions to specific problems. Marketers target such leads by sharing relevant and valuable information with them that establishes the brand as an expert.

What is the top of the funnel content?

Top of the funnel content contains:

• Blog Posts
• Cheat Sheets
• Checklists
• Guides

Suggested Read: Top Of Funnel Marketing: Best Practices to Follow

Interested in learning in-depth about lead nurturing?
Check out this guide to become an expert: B2B Lead Nurturing: The Ultimate Guide