Consulting
B2B Lead Generation Coaching
Master the art of lead generation, enhance your marketing strategies, and skyrocket your business growth with expert coaching.
Who Am I?
My name is Waseem Bashir. With a Masters in Software Engineering from the University of Manchester and over 5 years of experience with companies like Trafigura, BNP Paribas, Hitachi Consulting, American Express GBT, and Rocket Money, I bring a unique blend of technical know-how and strategic acumen to the table.
I’ve spent over a decade in the B2B industry, boosting businesses considerably through organic and paid media, as well as managing conversion rate optimization projects. As the founder and CEO of landing page and CRO agency Apexure, and SaaS business LeadGen, I’ve had the pleasure of partnering with startups to enterprise clients across various industries.
Now, I’m here to offer my expertise in B2B lead generation to empower your teams to drive results and business growth.
Services
What's on Offer?
Management and Marketing Team Coaching
I work directly with your management and marketing teams to teach them effective lead generation strategies. These sessions can be done virtually or in-person, depending on your preference and location.
Live In-Person Corporate Training
I conduct in-depth, in-person training sessions for your corporate teams. These sessions are designed to educate your teams about B2B lead generation, from basic concepts to advanced strategies.
Who is this For?
From B2B tech consulting to B2B security consulting, and from B2B SaaS to B2C SaaS companies, I work with a diverse range of businesses. If your teams need a clearer understanding of lead generation strategies, want to improve their current tactics, or are struggling to generate quality leads consistently, this coaching service is for you.
Step by Step
What's Included?
Building Personas and Ideal Customer Profiles (ICP)
Learn how to create detailed buyer personas and ICPs to understand your target audience better and tailor your lead generation strategies effectively.
Crafting a Strong Value Proposition
Understand how to create a compelling value proposition that clearly communicates the unique value your business offers.
Content Marketing using Blog and Industry Insights
Learn how to leverage your blog and industry insights for effective content marketing that attracts and nurtures leads.
AI-Powered Blog Publishing System
Get introduced to AI and how it's transforming lead generation strategies. Learn how to leverage AI for blog publishing.
Lead Generation Basics
Understand what B2B lead generation is, why it's crucial, and how to approach it strategically.
Advanced Lead Generation Strategies
Learn advanced strategies including content marketing, SEO, email marketing, social media marketing, and AI-based tactics.
Effective Use of Tools and Platforms
Learn how to leverage tools like LinkedIn, HubSpot, and other Martech solutions.
Data Analysis and Optimization
Understand how to analyse your lead generation data and optimise your strategies for better results.
Hands-On Workshops
Apply what you've learned in real-life scenarios with practical exercises.
Program Duration
12 weeks with weekly 2-hour sessions — enough time for in-depth learning, practical application, and Q&A.
Testimonials
What Clients Say
"Waseem does great work and has stellar communication. Definitely going to hire again for the future."
Sidney Vanness
General Manager, NEJM Group
"Great to work with, communicates well, and delivers as defined in requirements."
Mark Ross
Director, Sutherland Black Chartered Accountants
"Waseem is amazing in every way. Highly recommended!"
Randall Walton
General Manager, NEJM Group
Why Choose My Coaching Services?
Expertise
Over a decade of B2B experience with Fortune 500 companies, bringing tested and proven expertise to your teams.
Personalised Training
Every business is unique. I offer personalised training sessions tailored to your specific business model, industry, and goals.
Continuous Support
My support doesn’t end when the training session does. I provide continuous coaching to help your teams navigate any challenges.
Result-Driven Approach
Practical, result-driven strategies that have a real impact on your business growth.
The Tools of the Trade
Lead Generation
LeadGen App, Convertbox
Collaboration
Zoom, Microsoft Teams
Project Management
Trello
Content Creation
ChatGPT, Frase.io, ContentAtScale
Analytics
GA4, Databox, Heap Analytics
SEO
Google Search Console, Ahrefs
CRO
CrazyEgg, AttentionInsights
Investment in Your Success
Embarking on this coaching journey represents a significant commitment — both in terms of time and investment. Here’s the structure of our program and the associated cost:
In-Person Group Coaching in London
£7,200
Get the most out of our comprehensive, hands-on, in-person training sessions conducted in London. With each session lasting 4 hours, the complete coaching program, spanning across 6 sessions, will give you a total of 24 hours of intensive coaching.
This opportunity for face-to-face interaction allows for immediate feedback, real-time problem-solving, and in-depth exploration of strategies, customised to your specific business context.
Book a Discovery Call
Virtual Coaching
£2,208
Our virtual coaching program is designed to deliver the same high-quality coaching experience right to your location. Conducted over 12 sessions, each session lasts 2 hours, resulting in a total of 24 hours of expert lead generation coaching.
The convenience and flexibility of this program make it an excellent choice for businesses operating outside of London or those who prefer a more distributed learning schedule.
Book a Discovery Call
To make it easier for you to invest in this transformative coaching program, we offer flexible payment options. You can choose to pay in full or opt for a payment plan. Please get in touch for more details.
Frequently Asked Questions
What kind of businesses is this coaching service suitable for?
What if we're based outside London?
How interactive are the coaching sessions?
How long does the coaching program last?
What if we need further support after the program ends?
Can the program be customised?
How can we sign up?
Take Action
Ready to Empower Your Teams for Success?
If you're ready to boost your business growth by empowering your teams with effective lead generation strategies, let's get started.
Book a Call