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My name is Waseem Bashir. With a Masters in Software Engineering from the University of Manchester and over 5 years of experience with companies like Trafigura, BNP Paribas, Hitachi Consulting, American Express GBT, and Rocket Money, I bring a unique blend of technical know-how and strategic acumen to the table.
I've spent over a decade in the B2B industry, boosting businesses considerably through organic and paid media, as well as managing conversion rate optimization projects. As the founder and CEO of landing page and CRO agency Apexure, and SaaS business LeadGen, I've had the pleasure of partnering with startups to enterprise clients across various industries.
Now, I'm here to offer my expertise in B2B lead generation to empower your teams to drive results and business growth.
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I work directly with your management and marketing teams to teach them effective lead generation strategies. These sessions can be done virtually or in-person, depending on your preference and location.
I conduct in-depth, in-person training sessions for your corporate teams. These sessions are designed to educate your teams about B2B lead generation, from basic concepts to advanced strategies.
From B2B tech consulting to B2B security consulting, and from B2B SaaS to B2C SaaS companies, I work with a diverse range of businesses. If your teams need a clearer understanding of lead generation strategies, want to improve their current tactics, or are struggling to generate quality leads consistently, this coaching service is for you.
Learn how to create detailed buyer personas and ICPs to understand your target audience better and tailor your lead generation strategies effectively.
Understand how to create a compelling value proposition that clearly communicates the unique value your business offers to its customers.
Learn how to leverage your blog and industry insights for effective content marketing. Understand how to create engaging, relevant content that attracts and nurtures leads.
Get introduced to AI and how it's transforming lead generation strategies. Learn how to leverage AI for blog publishing and other aspects of your marketing.
Understand what B2B lead generation is, why it's crucial for your business, and how to approach it strategically.
Learn advanced strategies, including content marketing, SEO, email marketing, social media marketing, and AI-based lead generation tactics.
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Learn how to leverage lead generation tools and platforms effectively, such as LinkedIn, HubSpot, and other Martech solutions.
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Understand how to analyse your lead generation data, use it to gain insights, and optimise your strategies for better results.
Participate in workshops where you'll get to apply what you've learned in real-life scenarios.
The coaching program spans over 12 weeks, with weekly sessions. Each session is approximately 2 hours long. This gives enough time for in-depth learning, practical application, and question-answer rounds.
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Get the most out of our comprehensive, hands-on, in-person training sessions conducted in London. With each session lasting 4 hours, the complete coaching program, spanning across 6 sessions, will give you a total of 24 hours of intensive coaching.
This opportunity for face-to-face interaction allows for immediate feedback, real-time problem-solving, and in-depth exploration of strategies, customised to your specific business context.
The investment for this in-person group coaching program is £7,200. This price includes all the preparation and travel associated with providing an immersive, high-value, in-person coaching experience.
Our virtual coaching program is designed to deliver the same high-quality coaching experience right to your location. Conducted over 12 sessions, each session lasts 2 hours, resulting in a total of 24 hours of expert lead generation coaching.
The convenience and flexibility of this program make it an excellent choice for businesses operating outside of London or those who prefer a more distributed learning schedule.
The investment for this virtual coaching program is £2,208, reflecting a slight discount compared to the in-person coaching to account for the different delivery format.
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To make it easier for you to invest in this transformative coaching program, we offer flexible payment options. You can choose to pay in full or opt for a payment plan. Please get in touch for more details.
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"I'm Waseem, the person behind the success of Apexure, a top-performing digital marketing agency. My journey into the world of marketing was sparked by a passion for understanding business needs, creating effective strategies, and turning ideas into reality.
As my career progressed, I realized my unique ability to decode complex marketing challenges and design innovative solutions. This insight led me to establish Apexure, where we specialized in crafting high-converting landing pages and mastering the art of conversion rate optimization.
But, my vision went beyond running a successful agency; I wanted to share my knowledge and expertise with others in the industry. That’s when I decided to extend my services as a B2B lead generation consultant and a growth coach, guiding agencies towards experiencing remarkable growth and success.
Now, I'm here to help your agency navigate through its unique challenges and lead you towards your dream outcome. Let's work together to expand your client base, increase profitability, and make your mark in the digital marketing world."
The journey begins with a comprehensive one-on-one session where we dive into your agency's current state and your ultimate goals. This allows me to understand your specific pain points, operational structure, client base, niche dominance, and overall profitability.
Based on our initial discovery session, I'll craft a tailor-made growth strategy for your agency. This strategy will address your operational efficiency, client acquisition and retention, authority establishment, business scalability, profitability optimization, and work-life balance.
You'll receive regular coaching calls where we'll review your progress, tackle ongoing challenges, and continuously refine your growth strategy. These sessions will be interactive and action-oriented, designed to provide maximum value.
After each call, you’ll receive a set of actionable tasks to implement the strategies we discussed. This 'homework' is meant to convert the theory into practice and stimulate real change within your agency.
Throughout the coaching process, you'll have my unwavering support. I'll be there to answer any queries, offer guidance, and ensure you're accountable for your progress.
You will also receive access to a variety of resources and tools that have been instrumental in growing my own agency. These include SOPs, checklists, software recommendations, and many more.
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Our ultimate goal is to create an agency that is streamlined, attractive to high-value clients, positioned as an authority, scalable, profitable, and allows you a good work-life balance.