Consulting

B2B Lead Generation Consulting

B2B Lead Generation Consultant: Achieve growth with strategic consulting to enhance customer acquisition, boost leads, and drive measurable business success.

Hello, I'm Waseem Bashir

With a passion for solving complex problems and a deep commitment to helping businesses grow, I’ve found my niche in the world of B2B lead generation. As the CEO of Apexure, a dedicated landing page and CRO agency, and the founder of LeadGen, a SaaS business, I’ve had the unique opportunity to work on a range of projects across various sectors.

From startups eager to make their mark to Fortune 500 companies looking to optimise their processes, I’ve been fortunate to help a myriad of businesses in their quest for growth. My journey in this field spans over a decade, and during this time, I’ve continually refined my strategies and tools to adapt to the evolving B2B landscape.

Services

B2B Lead Generation Consultant Expertise

Strategic SOP Development

Assist in creating detailed SOPs for your marketing activities, ensuring smooth operation and training.

Brand Strategy & Positioning

Work with me to carve out a unique brand identity that sets you apart from the competition and resonates with your target audience.

Content Repurposing Across Platforms

Learn how to maximise your content's value and reach by efficiently repurposing it across different platforms.

Writing Tools & Workflow

Get insights into my proven tools and workflow to optimise your content creation process.

Profile Optimization for Conversion

I'll guide you on how to optimise your business profiles to enhance conversions — be it followers, email list building, or sales.

Distribution & Engagement Strategies

Discover effective strategies for content distribution and engagement to maximise your reach and impact.

Content Production System

Understand how to develop an effective system for producing high-quality, engaging content consistently.

Organic & Paid Traffic Generation

Learn how to drive more organic traffic to your website and utilise paid strategies effectively for greater visibility and lead generation.

Content Ideas for Buyer's Journey

Gain a deeper understanding of your customers' journey and how to tailor content that appeals to them at each stage.

Who I Serve

As a B2B lead generation consultant, I provide expert consultation services to various B2B industries, including tech consulting, security consulting, SaaS businesses, and more. My clients span from the US, UK, Canada, France, Germany, to the Middle East.

Testimonials

What Clients Say

"Waseem does great work and has stellar communication. Definitely going to hire again for the future."

Dan Chevalier

General Manager, NEJM Group

"Great to work with, communicates well and delivers as defined in requirements."

Shyma Vanness

Director, Sutherland Black Chartered Accountants

"Waseem is amazing in every way. Highly recommended!"

Marcos Durrant

General Manager, NEJM Group

"Waseem has strong expertise in his space and his professional approach in executing the project."

Randall Koerbitz

Director, Sutherland Black Chartered Accountants

"Great person to work with, great communication and delivered more than my expectations! Waseem truly is a professional."

Ian Mikayelyan

Director, Sutherland Black Chartered Accountants

Challenges

Overcoming B2B Marketing Challenges with a B2B Lead Generation Consultant

Building a Consistent Lead Pipeline

Lead generation is the lifeblood of any B2B business. I can help you establish effective strategies and utilise proven SOPs to ensure a consistent flow of leads into your pipeline.

Creating High-Performing Content

I'll show you how to repurpose your content effectively across platforms, optimize your writing workflow, and generate compelling content ideas for different stages of the buyer's journey.

Lead Generation Basics

Understand what B2B lead generation is, why it's crucial for your business, and how to approach it strategically.

Navigating the Complex B2B Buyer's Journey

I can guide you in understanding this journey more deeply, tailoring your content and strategies to appeal to your prospects at every stage, and ultimately driving them towards conversion.

Optimising Profiles for Conversion

Whether it's gaining more followers, building an email list, or driving sales, I will advise on how to tweak your profiles to maximise conversions.

Driving Both Organic and Paid Traffic

I can equip you with effective strategies to increase organic traffic to your site and utilise paid tactics to your advantage, ensuring your business gets the visibility it deserves.

Facing any other challenges not listed here? Get in touch for a personalised consultation.

Schedule a Consultation

Portfolio

Companies I've Worked With

Door3

Collaborating with this dynamic digital agency, I've helped refine their lead generation strategies to better cater to their diverse clientele.

SysUSA

In this cybersecurity-focused firm, I've provided consultation on aligning their marketing efforts with their complex sales cycle.

GrowthStudio

As a partner in growth, I've assisted GrowthStudio in developing and implementing an effective B2B lead generation strategy.

RocketMoney

Working with this financial powerhouse, I've helped streamline their lead generation processes in the highly competitive finance industry.

LedgerBennett

In my consulting role with this globally recognized B2B marketing agency, I've provided insights into refining their lead generation strategy.

Investment

Pricing Plans

Monthly Retainer

From £5,000/mo

Dedicated hours and tasks
Weekly strategy calls
Campaign oversight
Team mentorship
Monthly reporting

Project-Based

From £7,000

Scoped project delivery
Strategy development
Implementation support
Final reporting

Hourly Consulting

From £200/hr

Ad hoc consultations
Strategy sessions
Team coaching
Flexible scheduling

Frequently Asked Questions

Can you work with our existing marketing team?

Absolutely! I will collaborate with your existing marketing team, providing strategic leadership, guidance, and coaching.

How can lead generation consulting service benefit my business?

Lead generation consulting services provide expert guidance and strategies to optimize your lead generation efforts. Consultants can help you identify the most effective channels, create compelling content, and implement lead-nurturing techniques to drive quality leads and maximize ROI.

What types of businesses can benefit?

Businesses of all sizes can benefit, including startups and established enterprises. Whether you're a small business aiming to expand your client base or a larger organization looking to optimize your lead generation processes, a consultant can provide tailored strategies.

How does the lead generation process work?

Lead generation consulting typically involves a thorough assessment of your current strategies, followed by the development of a customized plan including target audience identification, content creation, lead nurturing campaigns, and ongoing optimization efforts.

What can I expect in terms of results and ROI?

The results and ROI can vary depending on your industry, target audience, and the effectiveness of the strategies implemented. However, you should expect to see an increase in the quantity and quality of leads generated, ultimately leading to improved sales and revenue.

Take Action

Ready to elevate your B2B lead generation?

Get in touch today to start building a predictable pipeline.

Book a Discovery Call