Search Engine Optimisation (SEO)

Search Engine Optimisation is the process of improving the content and visuals of a web page to increase its chances of securing a better search ranking on search engines. It involves tweaking the copy of the webpage and enhancing the interface to make it more user-friendly. SEO helps attract organic or unpaid traffic by producing valuable content that answers common search queries of the target audience.

Some of the best SEO practices are:

• Keyword insertion in content, title, and description.
• Optimise web page’s loading speed
• Use internal and external linking.
• Link Building
• Optimise alt tags