Information Qualified Lead (IQL)

An Information Qualified Lead is someone who has started researching their problems. Such prospects are just beginning their investigation and are unfamiliar with your firm or your solutions.

Marketers attract IQL to the sales funnel with the help of lead magnets and secure their information. The lead will receive further information linked to the material they first downloaded and your brand for getting nurtured into an MQL.

Suggested Reads:
What are the Three Stages of the Buyer’s Journey
How to Create a Buyer Journey Map: A Complete Guide

Interested in learning about in-depth lead nurturing?
Check out this guide to become an expert: B2B Lead Nurturing: The Ultimate Guide