Retention Stage

What is the retention stage of the sales funnel?

The retention stage is the fourth stage of a sales funnel. It focuses on strengthening relationships with paying customers and nurturing them to encourage word-of-the-mouth marketing and capture cross-selling and upselling opportunities.

What is the buyer doing during the retention stage?

Buyers present at this stage have purchased the service and paid clients. They are in direct touch with the customer relationship management team.

What should I share at the retention stage?

Content that helps customers utilise the services efficiently and effectively must get shared with the client. An on-aboard process, quick cheat sheets, and recorded tutorials can help provide seamless customer experiences.