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The primary advantage of generative AI in content creation is that it helps with the rapid production of diverse content for multiple platforms.
Scaling content is crucial, but keeping up with demand can be overwhelming. Consistently generating fresh ideas requires significant time and collaboration from marketing and sales teams. The pressure to maintain a constant online presence only adds to this challenge.
Thankfully, generative AI makes things a breeze with its ability to swiftly realize content ideas and drafts, allowing teams to better develop proper strategies with less effort than usual.
However, caution is key—Google is cracking down on low-quality, AI-generated content. Instead of avoiding AI, marketers should leverage it creatively to showcase their expertise and deliver high-quality content. This blog will guide you on how to do just that.
3 Primary Advantages of Using Generative AI in Content Creation
Let’s learn about generative AI's three primary advantages to content creation.
1. Speed and Efficiency
If you ask a marketing manager how they manage the distribution of their content, they’ll likely describe maintaining several spreadsheets—each dedicated to tasks like blogs, social media platforms, and email sequences. These sheets require constant updates to ensure the business maintains a consistent online presence.
It is difficult to produce large chunks of content with consistent quality. Generative AI tackles this situation by understanding the brand’s voice and personas to create content that can be refined and shared.
2. Scalability
Scaling content means increasing the amount of content that you’re currently producing. It usually requires investing more workforce, time, effort, and sometimes tools. As your audience grows, you need to scale your content to support various channels like websites, social media, and email campaigns.
Using generative AI for content creation gives all businesses, small or big, a fair chance to scale their content without worrying much about the budget or hiring.
Below is how businesses can scale content with generative AI:
- Identify Content Needs and Goals
The first step is to understand which sections of your content marketing require scaling and to what level. For example, if you do two social media posts weekly, what resources will be necessary to scale them to four times a week?
- Choose the Right Generative AI Tool
Choose a tool that aligns with your content needs, budget, and scalability goals. It is crucial to ensure that it can handle the type of content you require and offers the necessary features for efficient scaling.
- Train the AI On Your Brand Voice
Once you have picked your AI tool, it is time to train it. The two most essential things you should share with the AI are your brand voice and buyer personas. Before passing it to the team, test the AI tool with some prompts.
- Develop a Content Strategy and Execute
Your new content strategy will heavily involve AI. You need to specify which tasks the team can use AI for and where human optimization will be required. For example, you can create prompt templates for blog posts or social media captions.
- Familiarize Your Team With The AI
While AI focuses on quantity, your team will have all the time to focus on quality, high-level strategy, creative direction, and content refinement. It will only happen when your team upskills. So, ensure your marketing is up-to-date with all the latest AI news.
Quote:
“The largest benefit I have seen of gen AI for marketing content creation is generating variations of content. Gen AI is really good at turning 1 piece of content into multiple reusable assets. Days of work can be completed in minutes.”
Full Name: Saif Al-Jabbar Khan
Role: Founder
Company: Lead Ember Marketing Management
3. Resource Optimizer
Generative AI helps decrease content production costs by assisting with initial drafts, which is usually the most challenging part of content creation. With no fatigue and the ability to produce ten different ideas on the same topic, it helps marketing teams finish tasks faster.
It assists marketing teams in optimizing the resources available. Though human interventions are required, Gen AI helps get the ball rolling.
Quote:
“The primary advantage is efficiency. We've cut our content production time by 50% using AI, allowing us to focus more on strategy and distribution.”
Kevin Shahnazari,
Founder & CEO of FinlyWealth
2 Potential Challenges of Using Generative AI in Content Creation
While using generative AI in content creation comes with its benefits, it has some potential challenges. Let’s discuss the two most crucial ones here:
(i) Optimization is a Must
Until you’re using AI to write fiction, you shouldn’t trust everything that Gen AI tools share, especially regarding facts and references.
It should be part of every content marketing strategy to ensure that Gen AI content doesn’t reach the audience without fact-checking and optimization.
(ii) Ethical Use
With the increasing accessibility of AI tools for content creation, producing and publishing content on virtually any topic has become easier than ever. It could result in overwhelming AI-generated content flooding the internet, potentially diminishing users' quality of the online experience.
To address this, Google has implemented guidelines under its EEAT (Expertise, Experience, Authoritativeness, and Trustworthiness) framework to identify and prioritize high-quality content, ensuring that the best information remains at the top of search engine results pages (SERPs).
2 Examples of Generative AI Tools
Let’s discuss some of the most talked about AI Generative Tools in content creation.
(i) ChatGPT
That’s an accurate definition of ChatGPT.
ChatGPT currently has 100 million weekly active users, which showcases the popularity of a Gen AI tool when done right. While the free version answers prompts from an established library with limited information, it can still provide insights when stuck at a writing block.
You can also share links and images to the AI tool and ask questions about it, making content creation even more effortless.
Similar Article: The Ultimate Guide to Technical Writing Software Tools
(ii) Leonardo.AI
The best way to complement ChatGPT drafts is by using a tool to generate images with simple prompts. That’s what Leonardo.AI is all about.
This AI-powered tool generates various images, ranging from anime to concept art and portraits. It can be a great way to experiment with color palettes and designs without wasting time.
Can We Use Generative AI For Content Creation?
Yes, we can.
I utilize some of the latest AI tools in my “Authority Edge Framework,” built and centered around content marketing. The framework has a defined set of uses for the AI tools, which boosts the productivity of content creation while keeping everything authentic. It has shown me great results, and I keep updating it as new AI tools come along.
You can check out more about the framework here: https://www.waseembashir.com/the-authority-edge
The Future of Content Creation with Generative AI
There are many advantages to using Generative AI in content creation. However, marketing campaigns built with AI only work when created ethically.
Understanding how to utilize Gen AI to its full potential for your business is essential so you don't get left behind. As AI continuously evolves, its role in content creation will become more significant, allowing companies to achieve their content goals and set new standards for creativity and engagement.
